Our Story

When we started this concept over a decade ago, we didn’t want to merely trod down a path where someone else had cut away the brush. Our real goal was to create a wine store that was friendly to everyone, not just the usual Napa Cab buyers (not that there’s anything wrong with that, as Seinfeld used to say). We looked at how could we brighten up the stores, make them easy to walk through, and allow people to even taste the wines before they bought them. That all seemed so obvious at the time, yet it wasn’t happening as far as we could tell.

So we set to work. We were able to find people who loved wine but understood the bigger issue – that it’s not what the wine retailer loves that matters; it’s what the customer loves. Heck, we all have different palates, that’s why we like different wines! The job of a great retailer is to make sure to understand the customer’s preference first and then find the very best version of that style and type of wine that he or she can. That’s the whole reason we trademarked the phrase “You’re the expert”.

Price came into it as well (we are retailers after all!). We continue to believe to our core that you shouldn’t have to spend thirty or fifty dollars or whatever to get a really good bottle of wine. The wine world is far too diverse and interesting today for that to be necessary. So we keep hitting the tastings and visiting places in Spain, Argentina, New Zealand, Italy, Washington State, wherever, to find wines that perform well above their price. We also stand by our everyday guarantee to you; everything we sell will be priced at the lowest retail price in North Carolina…and on many things we are going to offer you the lowest price in the United States. That’s just how we roll. We want to look out for your pocketbook the same way we would look out for our own.

Now, over a decade later, we seem to have found our customers and they’ve found us. It’s on us to keep listening to the people who walk in our doors, finding out what they like (rather than selling them the next shiny object), and bringing it to them at the best possible price. Maybe we’ll soon be able to celebrate our twentieth anniversary if we can stay focused on that.

So thank you for choosing us to help you with your wine habit. It’s an honor and a pleasure to serve you.

Doug Frost

Doug Frost

Our Official Sommelier

Doug Frost has been an integral part of Winestore since its founding over a decade ago. He is a Kansas City author who is one of only four people in the world to have achieved the remarkable distinctions of Master Sommelier and Master of Wine. He is the global wine and spirits consultant for United Airlines; and writes about wine and spirits for many publications. Frost is the director of the Jefferson Cup Invitational Wine Competition, the Mid-American Wine Competition, the host of the Emmy Award winning PBS-TV show FermentNation, and is a founding partner of Beverage Alcohol Resource, an award winning educational and consulting company whose other partners include Dale DeGroff, Steve Olson, Paul Pacult and David Wondrich.

Frost is the author of three books: Uncorking Wine (1996), On Wine (2001) and Far From Ordinary: The Spanish Wine Guide (3rd edition, 2011). He is a contributing editor for the upcoming Oxford Companion to Spirits and Cocktails, due to be released in 2019. He is also the long time president of the Institute of Masters of Wine - North America and in late 2018 was named among the Top 25 Most Influential People in the U.S. Wine Industry.

Multiple Carts

We noticed you already had some items in your cart before you logged in. Would you like to keep those items?

No

There was an error removing the product from the cart. Please refresh and try again.

Are you sure you want to remove this gift card?

Are you sure you want to remove this credit card?

Are you sure you want to remove this shipping address?

Returning Customers

New Customers

Create an account to easily track purchases and for faster checkouts.

Email Address

Please provide your email address so we can keep you updated with your order progress.



You must provide a valid email address.

There was an error loading checkout. Please refresh and try again.

There was an error loading FedEx shipping services.
Please double check your shipping address and try again.
If the problem persists, shipping is not available at this time.

There was an error validating your payment details.
Please check the card number and try again.

There was an error saving your checkout progress. Please refresh and try again.

As a retailer of wine and beer, we require all shoppers to be at least 21 years of age.

Were you born before this date?

December 07, 1998

To find out more about responsible consumption, visit the Foundation for Advancing Alcohol Responsibility and www.responsibility.org.

Discount Details

Most of our wines are eligible for a mixed half-case (5%) or full-case discount (10%).

Some of our wines have the discount built in and are marked (net).

These items will count towards the total bottles in your mixed case but will not discount further.

Shipping Restrictions

Unfortunately we're only able to ship to the following states:

  • AZ
  • CA
  • CO
  • CT
  • DC
  • FL
  • GA
  • HI
  • ID
  • IN
  • IA
  • KS
  • ME
  • MI
  • MN
  • MO
  • MT
  • NE
  • NV
  • NM
  • NC
  • ND
  • OH
  • OR
  • SC
  • TN
  • TX
  • VT
  • WA
  • WI
  • WY

We suggest you visit your local Alcoholic Beverage Control board for more information. You can also contact your local State Representive about this issue.

Sign In

Forgot?
You have entered an incorrect email or password.

Forgot Password

Enter your email address below and we'll email you your account information, along with instructions on how to reset your password. If you suddenly remember your password, you can still sign in without resetting your password.

Thank You!

We've emailed your account information to the email address provided and you should be receiving it shortly. Follow the instructions within the email to reset your account password.

Create Account


You must be over the age of 21 to have an account.

Thank You!

We have sent you a confirmation email. Please check your email and click the link to complete your account setup.