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🍷 CELEBRATE 20 Years

06.17.2026

20 Years Young...



2024 Snowvale Cabernet
Release Price: $20.00
SALE Price: $9.99 (net)
SAVE 50%



2024 Benieres Pinot Noir
Release Price: $20.00
SALE Price: $9.99 (net)
SAVE 50%




SALE ends Sunday June 21st, 2026

Lowest Online Price in the US!

Reminder we open at 9am Thursday - Saturday!

SALE ITEMS THIS WEEK:
The $7.99 value train is pulling into the station

Twenty years.

Twenty years ago yesterday we sold our first bottle of wine...and we were kinda not going to do anything really, but we just could not help ourselves.

So we took our two best selling wines of all time over the last 20 years and are putting them on sale for $9.99 per bottle.

If the 25th anniversary is the Silver Anniversary, and the 50th is the Gold, what's the 20th?

I looked it up. It's China. As in, the material. Porcelain.

We'll take it. Porcelain is delicate but durable. It chips if you're careless. It lasts forever if you're not.

Here's what we know after 20 years in business: most people don't make it.

According to the Bureau of Labor Statistics, about 20% of businesses fail in their first year. Half are gone by year five. By year ten, only a third are still standing. And by year twenty? A little over 20% of businesses are still operating.

One in five.

To stay open 20 years and grow from one store to nine across two states? There's no statistic for that, because almost nobody does it.

We opened winestore. on June 16th, 2006 with a simple idea: you shouldn't have to spend more than ten dollars to get a damn good bottle of wine. You can spend more if you want - but don't do it unless you want to.

That idea has never changed.

What has changed is everything else.

There was no iPhone in June of 2006. No Uber. No Spotify, Venmo, or Netflix streaming.

The economy collapsed in 2008. Wine trends came and went. Natural wine got hot. Orange wine got hot. Canned wine got hot. Pet Nat got hot. Big Napa Cabs fell out of favor. Then they came back. Distributors consolidated. Wineries closed. New ones opened. Tariffs threatened. Shipping laws shifted. Amazon tried to sell wine. Then they stopped. Then they tried again.

Through all of it, we've stayed in the same lane: find the best values we can, taste everything ourselves, and bring you wines that punch way above their weight.

Twenty years ago, we were one of the only stores in the country organized by style instead of geography. Light-bodied whites over here. Full-bodied reds over there. Not "France" and "California" - but how people actually drink. That was weird in 2006. It's less weird now.

Twenty years ago, we were early on Spain. Today, everyone has Spanish wines. We'd like to think we helped.

Twenty years ago, we had fewer selections than any wine store in Charlotte. We still do. That's the point. We're not trying to have everything. We're trying to have only the right things.

I could tell you about all the wine we've sold. The pallets. The containers. The cases. But that's not really the point either.

The point is that you keep showing up. You keep trusting us to find the good stuff. You keep telling your friends. You keep letting us be part of your Tuesday nights, your Thanksgivings, your weddings, your cookouts, your quiet glasses on the porch after the kids go to bed.

That's the job. That's what we love to do and we don't take it for granted.

So here's to twenty years. Here's to the next twenty. And here's to finding you something great to drink tonight.

Thank you for your continued business and support. It has been - and continues to be - our genuine pleasure to serve you.

The team @ winestore.

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To find out more about responsible consumption, visit the Foundation for Advancing Alcohol Responsibility and www.responsibility.org.

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As a retailer of wine and beer, we require all shoppers to be at least 21 years of age.

Were you born before this date?

June 23, 2005

To find out more about responsible consumption, visit the Foundation for Advancing Alcohol Responsibility and www.responsibility.org.

Discount Details

Some of our wines are eligible for a mixed half-case (5%) or full-case discount (10%).

Many of our wines have the discount built in and are marked (net).

These items will count towards the total bottles in your mixed case but will not discount further.

Shipping Restrictions

States we can ship to:

  • AK
  • CA
  • CT
  • DC
  • FL
  • ID
  • LA
  • NC
  • NE
  • NV
  • NM
  • ND
  • OR
  • WV
  • WY

States we are prohibited from shipping to:

  • AR
  • DE
  • MS
  • RI
  • UT

We suggest you visit your local Alcoholic Beverage Control board for more information. You can also contact your local State Representive about this issue.

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