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🎅🏼 We saved the best for last...ONE DAY ONLY! 🎅🏼

12.23.2024

2021 Cape Charles Sonoma Cabernet



100% Cassata Vineyard Cabernet
Release Price: $53-$105
SALE Price: $19.99 (net)
SAVE 50+%



SALE price is TODAY ONLY!

Lowest Online Price in the US!

Reminder we open at 9am Today!

- HOLIDAY HOURS BELOW - 

Could we set a sales record today?

Did we save the best for last? 

Well...we wanted our final deal of the 2024 Holiday Season to be special, and Cape Charles Cabernet for $19.99 seemed like a great chef's kiss to what has been a fun season of wine, friends, family, and general merriment.

Quick note - this wine has never sold for this price before. Ever. 

Since 2021, Cape Charles Cabernet has busted every single sales record we ever had at our stores. Every month, month after month, this wine sits at the top of the heap - and for good reason! This is one of the best sub $25 wines you will find - no matter the region, grape variety, etc. It's one of the best.

At $19.99? We're entered the realm of absurd value.

It's also worth noting this wine was our Wine of the Year in 2022 AND 2023.

A label developed with Baron Ziegler (he's kind of a big deal, you can read more about him here) to take advantage of the high end left over juice, the results have been unreal. The label itself was lent to the project by artist Peter Curling - he's also kind of a big deal and you can read more about him here.
 
We started with Kamen Moon Mountain juice which sold out in just a few weeks. We then doubled down with 100% Cabernet Sauvignon from Leonetti in Washington State. After the Leonetti success we told Baron the next one had to be huge…and he delivered.
 
This 100% Cassata Vineyard Cabernet is the best wine he's released yet, and I'm not sure it is even close.
 
Where / what is the Cassata Vineyard?
 
Rancho Los Guilicos is the historical name for the Cassata family’s estate in prime Sonoma Valley territory. It’s part of the original Mexican land grant from the 1830s, administered by General Mariano Vallejo, and offered to settlers who would attempt to tame this wilderness.
 
Vallejo gave the grant to his sister-in-law who sold it in 1850 to William Hood; the local peak is named after him. It went through a few other hands before it was bought by Judge Carroll Cook, Superior Court Judge of San Francisco. This is when it becomes known as “Rancho El Nido” or “The Nest” and when Jack London and his love for the Valley of the Moon, as well as the Judge’s expertise with cocktails, enters the picture. London’s ranch was at the edge of the property; and Cook planted grapes to make wine.
 
There were only three owners through the 20th century. The Cassata family bought El Nido in 2002, and have since been dedicated to restoring its glory through bio-sustainable farming. They’ve even re-planted olive trees to make olive oil. They’ve focused the vineyard choices on the traditional areas and the grapes that belong there (like the Cabernet family) as well as grapes that have helped build its fame (like Zinfandel and Alicante Bouschet). This is the beating heart of historical Sonoma wine country!
 
As for prices - you’ll find Cassata Vineyard Cabernet anywhere from $53 to $105 per bottle. NEVER has this vineyard ever had wine in the 21st century that has been priced under $20.

One Day Only.

Let's do this!


To order you can:

Order ONLINE for IN STORE or CURBSIDE PICKUP / SHIPPING



E-mail us HERE

Call ahead for IN STORE / CURBSIDE PICKUP:

Call DUNWOODY @ 470-709-2289

Call ASHEVILLE @ 828-417-7305

Call RALEIGH @ 919-747-9077

Call CHAPEL HILL @ 984-234-0446

Call WILMINGTON @ 910-239-9479

Call MORRISVILLE @ 919-694-5028

Call SOUTHPARK @ 704-442-4024

Call BLAKENEY @ 704-443-2944

Call LAKE NORMAN @ 704-892-5662

Happy Holidays
Monday       12/23.      9am - 8pm

Tuesday       12/24.     9am-3pm

Wednesday  12/25       CLOSED - MERRY CHRISTMAS!

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January 18, 2004

To find out more about responsible consumption, visit the Foundation for Advancing Alcohol Responsibility and www.responsibility.org.

Discount Details

Some of our wines are eligible for a mixed half-case (5%) or full-case discount (10%).

Many of our wines have the discount built in and are marked (net).

These items will count towards the total bottles in your mixed case but will not discount further.

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For store pick-up, customers simply enter the store and provide either the name listed on their order or their order number. After customer age is verified to be 21+ via ID, the order will be provided.