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Does Big Box mean Big Savings?
Every now and again, we feel it's appropriate to tackle the issue of wine prices. Not in the educational sense like Doug Frost does on occasion, but rather straight up store vs. store (or bottle vs bottle).
Since we opened in 2006, we've been asked on numerous occasions how our prices stack up against the "big box" retailers. Most often the store in question is Total Wine. It's a fair question as most of us just assume that a bigger store means lower prices. They constantly tell you that they offer the "lowest prices". Large retailers are supposed to wield endless amounts of buying power in order to get lower prices and squash independent retailers right?? Well, not exactly.
As we have for the last decade, we put this theory to the test by purchasing a case from Total Wine and comparing it to the exact same case from winestore. We selected several wines for every day drinking (e.g. Meiomi and Sonoma Cutrer) and a few nicer wines for a special occasion (e.g. En Route Pinot Noir and Ferrari Carano "Tresor").
The Total Wine product was purchased at Total Wine in Wilmington, NC. The winestore. product was purchased at our Wilmington, NC location (but rest assured all our prices are the exact same at all our locations!). Both cases were purchased on June 29th, 2022.
The results were as follows:
Case of wine from Total Wine (with tax): $361.47 - click HERE to view receipt
Case of wine from winestore. (with tax): $271.47 - click HERE to view receipt
Savings of 25% or $90.00
We were not surprised, but we thought you might be. What could be better than being able to support local business and save money at the same time? What could you do with the extra 90 bucks? In the current environment, I would say quite a lot. Extra gas money, anyone?
All in all we want you to know we are looking out for you and your wallet - bringing you the best wine possible for the lowest prices - every single day.
As always THANK YOU for your business and we hope to see you soon!
*Total Wine & More is a registered trademark of Retail Services & Systems, Inc.